In a few days, the New Year will be upon us. Many of us are making resolutions and goals for 2012—losing weight, stop smoking, learning a new language. But have you thought about adding social media goals to your list? The New Year is a great time to write out your personal or business social media objectives.
You can write out these social media objectives with the following criteria in mind:
- How you want to be perceived online and offline
- New business, business endeavors, products, and services
- Brand identity and awareness
- Potential reach and influence
- New websites/blogs you may be working on or involved with
There are many avenues that you can use to reach your social media goals and objectives. The big three (3), Facebook, Twitter, and Linkedin are obvious places to go to online (as well as Google +). But there are also other sites such as StumbleUpon, Pinterest, Get Glue, Foursquare, etc. that may also come into play based on your needs, audience, and brand(s). These unique areas for social networking are called Niche Social Media sites, and we went into detail about them HERE in this post.
Do you want to expand your readership or audience? Or do you want to expand your product and services? Social media can be key in doing this. And with the New Year coming soon, it’s a great time to start!
What are your social media goals for the New Year?
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One of our most important goals here at the St. Louis Area Foodbank is to launch a blog early in 2012. We want to increase social interaction with our volunteers, donors and clients and hope that the blog will help us achieve this goal.
We want to continue to grow and expand our social networking platforms, most prominently Twitter and Facebook, and delve into other sites that may help us spread awareness and tell our story. Any suggestions on sites that are beneficial for nonprofits?
Bethany, thanks for reading! Twitter is a great way to get the word out about your org and to get others to connect with you. Many non-profits in the area use it to their advantage and have been able to get their message out to the masses. Haven House is one example of this. Also creating a blog that is broadcast on your social networks is another way to connect with people who want to help. A lot of people want to be of service but don’t know how. Having a blog gives you the ability to share information (upcoming events, services, outreach, etc.) I hope that helps!
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