Chances are you already have a blog, Facebook page, and Twitter account connected to your brand to utilize social media. Those are the big ones, but do not forget about the specialized social media networks available as well. By utilizing these specific networks you can connect with users who may have a higher interest in your brand. Here are five of our favorite networks you should consider.
This is specialized only that it deals in video only. It is huge, ranked as the second largest social networking site, and you should be creating a YouTube channel and videos for your brand.
Do you have a restaurant, cooking items, food products? Connect with like-minded individuals on FoodSpotting to build your community
- Get Glue
Does your target audience watch a lot of TV or movies (or other media)? Find out who is watching what here
If you have a brick & mortar location you need to create a Foursquare check-in for each location and give as much detail as possible. Reach out to those checking in also.
For the fashion, artistic, and creative minds in particular, this is where you can build your community by pinning things to your own boards as well as visiting other boards in the same genre.