Today a tip that can help your business in two different ways. Consider letting your employees share their stories on your company blog.
By letting your employees share their experiences within your company on your blog it makes them feel more valued. It gives them a voice and confirms that their thoughts are important to the company. The benefits for your company are that you personalize yourself more for your customers. They can see that you care not only about your customers, but also about your employees.
To start this process, think about the goals of the blog and then set up general guidelines for your employees. Give them some ideas on the types of posts you are looking for and give some general guidelines about any company information that cannot be shared (like the secret recipe). We suggest that you do go over each post before it is published to your blog. Remember to keep the real voice and authenticity of your employee in the post though. If you edit it beyond recognition your employees will quickly give up on the project.
Talk with your in house social media professional or contact Two Minds Interactive if you would like us to provide consulting and training for you and your staff on employee blogging.